scroll NSF scroll

Inspired by its southern Californian origins, NSF provides a modern expression of American style rich with textural detailing and sexy boyish charm.

Founded in 2005, NSF and designer, Nick Friedberg have earned a loyal following for their clean aesthetic, understated cool and eminently wearable collections. Blending a relevant, directional attitude with the understated softness of its early menswear roots, the brand continues to expand and evolve. Men seek NSF for its quiet ease, confident attitude and attention to detail. Women adore it for its gorgeous knits and cool independent spirit.

With a pointed ability to retool casual luxury, NSF dresses discerning men and women with a relaxed sophisticated sensibility and quiet confidence.